Thursday, 5 May 2011

In order to create an advertising proposal, i need gather information about the company that makes the product,where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.
The advertising budget for my campaign to advertise ( The Mascara 'Luscious Lashes' ) is £100,000.



What do you want your adverts to achieve?   Introduce a new market innovative design, a brand new glow in the dark mascara that can be used in poor lighting places such as bars,clubs,pubs for when you cant see your mascara in the bottom of your bag!
I would like my adverts to achieve a new unique product to the market and have a boost of sales to overwrite other mascara's and then hopefully become and very popular mascara which is used by celebritys and the general public.

What type of advertising will suit your campaign?
Print or online adverts.

Describe the type of print advert you have in mind: Multicultural the whole women population
What Is the target market?
Women who have an age rage from 10 to 100 50% of the population specifically woman who go to bars or clubs that get out quite a lot to places like that.

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