My findings from my magazine questions

I found out that the most popular name for my mascara was ‘luscious lashes’ with an age range of under 20. I also found out that Lucida calligraphy would be the chosen font with the use of the colour black and blue eyes for the mascara’s advert model. My mascara advert will be set in the main city of a popular town or city. I will not be changing anything and will be going by everyone’s chosen results from my questionnaire.

Magazine Questions

My block design for my product advert..

Luscious Lashes – Airplanes in the night sky

Luscious Lashes – Hobo std

Luscious lashes – Lucida calligraphy

Luscious lashes – sunshine poppy

Luscious Lashes – stencil

These fonts suit my product because they are very eye catches and bold and contrasts with the products name and feature, they are also very different to the normal plain sort of text so they are quite unique and interesting just like the product itself.

·      Luscious lashes

·      London’s hit best lashes

·      Extravagant lashes

·      Ever long lasting lashes

·      Glittering eyelashes

These names suit my product because they outline the mascara by a seductive name that stands out and is very easy to remember and pronounce and just sums up the whole mascara in its name.

This is Chandelle She is 23 She Loves to Go to Bars and Clubs With Her Friends and is a Very Social Single ...

In order to create an advertising proposal, i need gather information about the company that makes the product,where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.
The advertising budget for my campaign to advertise ( The Mascara 'Luscious Lashes' ) is £100,000.

What do you want your adverts to achieve?   Introduce a new market innovative design, a brand new glow in the dark mascara that can be used in poor lighting places such as bars,clubs,pubs for when you cant see your mascara in the bottom of your bag!
I would like my adverts to achieve a new unique product to the market and have a boost of sales to overwrite other mascara's and then hopefully become and very popular mascara which is used by celebritys and the general public.

What type of advertising will suit your campaign?
Print or online adverts.

Describe the type of print advert you have in mind: Multicultural the whole women population

What Is the target market?
Women who have an age rage from 10 to 100 50% of the population specifically woman who go to bars or clubs that get out quite a lot to places like that.