University of Hertingham –Administrations department
To: Miss A Garner (head of administrations)

From: Katie Few
Date: Monday 16th July 2012

I am writing to you, as there is an up coming event for a ‘Top Note’ awards ceremony. I have been asked to research three different printing products for this event. Its research for invitations, posters for the award winners and VIP lastly programmed sheets for all the guests invited.

All the requirements needed when making the invitations and programmes are very specific. The posters should be created by an art student to reflect the creative nature of the award winner’s work. The sufficient number of poster for the university site is 30.

The invitations should be made from a high quality card, so they have a good smooth fell to them. There will be 40 award winners and 25 VIP guest. Last of all the programme is only in running order and can be mass printed on A5 sized paper, 300 will be enough to cover the largest number of guests expected.

There are five different print technologies I have investigated but only four that will be suitable, I recommend the following as best for each task.

Intaglio
This type of printing is very time consuming on detailed things. Intaglio needs a highly skilled print maker to create it. Also to make the product, it is very expensive to create, this means that this method is not suitable for the requirements they wish to have as it is more suitable for a home as it is very high quality work.

Letterpress
This type of printing process is expensive. The method includes rollers within the printers. It can print a picture/image quickly and repeatedly. Each letter is set in the block by hand, so requires perfection. I think this technique would be ideal for the invitations, as the writing would be printed on neatly and accurately advertising the event well, it has a nice feel and presentation set to it, so could even just be for the VIP invitations.

Linocut or Woodcut and letterpress printer
The linocut method requires engraving and scraping of the access, which is used. It leaves an outline of the image or the text, advertising the event that wants to be presented. Then the colouring of ink is placed around the outline, so that the foreground stands out with different colouring. It’s then placed through a letterpress printer that fits the ink and colour into the grooves. This process I think would be suitable for the posters, as there are two types of mechanical printing techniques being used, so its not going to be classed as the ordinary, that has just been printed from a printer. There is a larger amount of skill being used, which will make the posters look better.

Offset Litho or digital
Offset litho printing is suitable for large numbers as it prints rapidly at a quick pace. It produces mostly text and writing. Digital printing is considered as a new technique. It is a cheaper option as you can use less expensive metal plates. This is more suitable for smaller numbers to be created at or around 500 copies. It’s a quick and easy method, and you can also change the data easily and adjust the blocks of lettering. This process would be suitable for the programmes.

Overall:
Overall I think that for the programmes to be created, the method that would be most suitable would be the offset Litho/ digital printing, as its the cheapest option and is best for large numbers. Photocopiers will rapidly print copies of the programme, for very cheap, as low as 5p, so once printed the require amount, which is over 300, this will only work out on average to £15.00. This will then leave a fair amount to be able to spend on the invitations and the poster. The amounts required for these products are less amounts, 40 invitations, 25 VIP, and then 30 posters. This helps, as the letterpress for the invitations and the linocut for the poster will work out in the budget, even though they are expensive techniques because we have money left over at £485.

BTEC Creative Media Production Unit 2 Communication for Creative Media Production Pass grade task: On the reverse of this page is a genuine advice sheet taken from an internet blog that is intended to show students how to present an advertising proposal to clients. For whatever reason, it is very badly written. You need to correct any parts of the text that you think need revision using both a spellchecker and your own knowledge of spelling. How to write an advertising proposal I'm no expert in advertising but my mentor in college is. Anyway, I'll just provide an overview of how an advertising proposal goes and I don't really want to go technical and stuff. Now the thing is the client usually has no idea how advertising works. They go to the advertising agency for help but sometimes they don't acknowledge what the ad agency thinks is best for their product or service. They have expectations already and they don't realize that the ad agency has a better idea of how it should be done. It's alright though. The advertising agency doesn't just try to convince a target market to patronize a certain good or service, they also try to convince the client as well to give there advertising proposal the thumbs up. They have to come up with a presentation of how they visualise the campaign should be so that the client would think the same way and fund the campaign Here is basically how the advertising proposal goes. This totally needs to be elaborated. 1. A study of the product: "What is it?" A background study of the product is the foundation of a proposal. How are you supposed to advertise something you don't even know? 2. A study of the industry: "Where are we?" It's not just about the product after all. It's also about how the product is together with all the other products out there. What are the current situation? What are its strengths and weaknesses? Where do you think are the good opportunities for the products? Who are considered as competition/threat? 3. "Why are we there?" What were the previous steps taken that is why the product is like that? Where the steps any good? 4. "Where are we going?" Define the objectives of the campaign; your vision. Who is your target market? How are you able to get a key response (it's basically the reaction you want the product to receive) from them? How do you reach out? 5. "Are we getting there?" Is it even plausible? Of course it is. Why would you even make a campaign if you think it cannot be done? Present your visual aids. Do you think a TV commercial fits in the campaign? Come up with a storyboard. A print ad? Why don't you show them a rough draught? Let the client know that with this campaign, the vision will be materialized. I mean, you already have the sketches and stuff, some magic done by the media department and your work will be awesome. At panel, provide hard copies of your presentation. Be sure of what you are talking about. If you don't even understand what the hell you are discussing, how would the client (who can be dumbasses, really) get it?

BTEC Creative Media Production

Unit 2 Communication for Creative Media Production

Pass grade task:

On the reverse of this page is a genuine advice sheet taken from an internet blog that is intended to show students how to present an advertising proposal to clients.

For whatever reason, it is very badly written.

You need to correct any parts of the text that you think need revision using both a spellchecker and your own knowledge of spelling.

How to write an advertising proposal

I'm no ecspert in advertising but my menter in college is. Anyway, I'll just provide an overview of how an advertiseing proposal goes and I don't really want to go technical and stuff.

Now the thing is the client ushually has no idea how advertising works. They go to the advertising agancy for help but sometimes they don't acknowledge what the ad agency thinks is best for their product or service. They have expectations already and they don't realize that the ad agency has a better idea of how it should be done. It's aight though. The advertising agency doesn't just try to convinse a target market to patronize a certain good or service, they also try to convinse the client as well to give there advertising proposal the thumbs up. They have to come up with a presentacion of how they visualise the campane should be so that the cliente would think the same way and fund the campaign

Here is basically how the advertising proposal goes. This totally needs to be elaborated.

1. A study of the product: "What is it?"

A background study of the product is the foundation of a proposal. How are you supossed to advertise something you don't even know?

2. A study of the industry: "Where are we?"

It's not just about the product afterall. It's also about how the product is together with all the other products out there. What are the current situation? What are its strengths and weakneses? Where do you think are the good oportunnities for the products? Who are considered as competition/threat?

3. "Why are we there?"

What were the previous steps taken that is why the product is like that? Where the steps any good?

4. "Where are we going?"

Define the objectives of the campaign; your vision. Who is your target market? How are you able to get a key response (it's basically the reaction you want the product to receive) from them? How do you reach out?

5. "Are we getting there?"

Is it even plausable? Of course it is. Why would you even make a campaign if you think it cannot be done? Present your visual aids. Do you think a TV commercial fits in the campaign? Come up with a storyboard. A print ad? Why don't you show them a rough draught? Let the client know that with this campaign, the vision will be materialized. I mean, you already have the sketches and stuff, some magic done by the media department and your work will be awsome.

At panel, provide hard copies of your presentation. Be sure of what you are talking about. If you don't even understand what the hell you are discussing, how would the client (who can be dumbasses, really) get it?

Presentation 1 Media

Media Electric Car

Disction Media